What we do

Make better use of the data your events generate

As our ability to capture and process data gets ever more sophisticated, events generate more and more data. They can offer a mine of information you can use to grow your business.

DDG’s approach to data is innovative and smart. We can work with you to develop a data strategy that will help you to get the most out of your data before, during and after your events.

Before an event, we can help you make the most of your existing data by generating target audience lists from your own CRM system. We have experts who have experience of a diverse range of CRM platforms, so you don’t need to worry about which system you use.

During the event, we will help you to capture and enhance the data that is generated. We have digital tools such as MySmart Event App which can be used to update contact details, distribute surveys and provide reporting and statistics that measure the success of an event against your objectives.

After the event, we take the hassle out of data processing, by uploading directly into your CRM system, so you can focus on following up on any leads or business opportunities that the event has generated.

We are also well versed in GDPR and data protection legislation, so we can help you to stay compliant with regulations and take good care of your valuable customer data.

If you would like to know more about how we help you with data contact us.

Data Services

• Data Strategy
• Data Enhancement
• Database Management
• GDPR & Events

DDG supports customers to deliver engaging content.

Engaging content is what keeps delegates signing up for your events again and again. Every year we run hundreds of events for IT customers and getting the right content at each event is a huge part of what makes those events so successful.

We work with our customers right from the start when they are planning an event. We can advise on the best type of event and work with you to develop a content strategy and concept design to astonish attendees and deliver an engaging customer experience.

To ensure the event flows and delivers that all-important customer experience, we can advise on the best way to create an agenda. We will also develop a marketing plan to maximise the benefit you can gain from the event content. This will use a multichannel approach that includes offline and online (digital) channels, DDG takes care of everything.

Once a concept for an event has been created, we work with you to ensure consistent messaging runs throughout the design, theming and marketing communications.

We can also organise in-depth telemarketing and market research on your behalf. Having original content that has been created specifically for an event can provide a powerful draw for delegates to attend.

We can recommend, negotiate with, and book appropriate speakers based on the event concept and project manage the creation of content across all the contributors to ensure that everything is ready in time.

Contact us about how we could help you with your event content.

Content Services

• Value Proposition Messaging
• Content Development & Management
• Agency Consultancy

Increase attendance and engagement with effective marketing communication

Marketing communication plays an essential role in successful events. The most carefully planned event will fail if nobody knows about it. Good marketing communication drives attendance to events by capturing delegates interest and creating a buzz. However, with so many communication channels it can be difficult to know the most effective way to communicate about your event.

DDG can help you use your event-related marketing communication to achieve more. We can work with you to create a communication strategy that meets your needs. We manage all online and offline event communication including social media content and communication sent via event apps so you don’t have to. Whether it’s event teasers, invitations, thank you messages or reminders we ensure consistent multichannel messaging.

DDG can develop an audience acquisition strategy too and because we have expertise in a diverse range of CRM systems, help you extract the right contacts from your own CRM systems or source lists.

We can also develop and manage event websites and databases for registrations, all email and social media campaigns and any offline printed materials including branded goods.

Event apps are a great way of engaging with event attendees, especially in the tech industry. DDG has a lot of expertise creating and managing these apps for our clients. Good app development is an increasingly important aspect of event marketing communication. We give our clients the technological edge when they make use of our digital tools including MySmart Event App.

MySmart Event App is a multilingual app that offers a comprehensive set of features that enhance customer experience and drive engagement. Pushing marketing communication via the app is a great way to get delegates to engage with an event before it has even begun. It’s a powerful way to communicate with your audience and build community among attendees.

For branded goods, we have MySmart Portal, a sales portal that makes it easy for your teams to order merchandise. DDG handles all the warehouse, storage and logistics of marketing materials to ensure you get a quick, flexible service without the hassle.

If you are working with sponsors we can also manage all sponsor communication, ensuring that they are kept up to date and have a good experience which helps to further build your relationship with them.

Contact us to find out how we can help you with your marketing communication needs.

Communication Services

• Communication Planning
• Online & Offline Communication
• Social Media
• Digital Tools
• Web Development

End to end services that take the hassle out of events

The events industry is changing. There is an increasing focus on the customer experience before, during and after events and digital developments are transforming what is possible.  As an event agency that specialises in B2B events specifically for the IT industry, we have a lot of insight about the best strategies to help you to get the most from your events.

We assist our B2B clients in developing their event marketing strategy ensuring they are investing in the right events to achieve the results they want.

We manage hundreds of events each year for IT customers, providing the A to Z of event production and managing their events from conception to completion.

Our event services include event support for many types of event from large conferences to tradeshows and exhibitions, we even offer Event in a Box, a compelling concept that takes the hassle out of organising small sales events like breakfasts, workshops and roundtable meetings.

DDG also has considerable experience in running hybrid events which combine a traditional live event with a virtual event allowing you to reach a far larger audience.

Our end-to-end service includes strategy, event planning, content, data, communications and all event logistics from name badges to hotel bookings. We have tried and tested processes and smart innovative digital tools to ensure the easy and smooth running of the events we manage. You can keep track of your events every step of the way with MySmart Dashboard.

To read about some of the events we have organised for IT customers go to our cases or contact us directly.

Event Services

• Venue Search & Logistics
• Tradefair & Exhibition Stands
• Speakers
• Event Production
• Routing & Signage
• Logistics & Onsite Management
• Conference Deliverables
• Marketing Materials & Giveaways
• Entertainment
• Onsite Staffing