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24 June 2021 • Marketing
Hybrid Learning Theatre wins award
Teaching business economics is one thing; being an innovator in this domain is another. This week the Business Economics Department at the University of Amsterdam was awarded a European price for the
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5 February 2021 • Marketing
Experience Center as Head Office
Last Sunday I almost fell of my chair when I saw Bas van der Veldt (CEO at AFAS Software) guide the camera of Dutch newscast Nieuwsuur through the new headoffice his company has built in Leusden. Bas
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18 January 2021 • Geen categorie
Kennismakers
Online events are a means for Rabobank to demonstrate the bank’s involvement with small and medium enterprise. In front of a few camera’s and in a simple set (two chairs and a background)
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1 October 2020 • Marketing
Catwalk in corona times
September and October are the season for Fashion Weeks. That is a long-standing tradition. Paris, London, Milan, New York: all major fashion metropoles are normally hosting spectacular shows where
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7 September 2020 • Marketing
How do you keep a Buchmesse alive?
Tradeshows may not be such prominent events as festivals and large stageshows, but their economical impact is huge. Exhibitions are the place where suppliers renew contacts with the demand side. The
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3 September 2020 • Marketing
Why online events are a good match...
Events and inbound marketing were always a somewhat odd couple. The general rule for inbound marketing is that customers are the guiding factor. As a supplier or service provider you have to make
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22 July 2020 • Marketing
Buy or build? How to get thought...
Real visionaries are a rare breed. We use labels like ‘heroes’ and ‘thought leaders’ somewhat easily, but are the people we put on a pedestal really worth these qualifications? That question
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20 July 2020 • Marketing
Work anywhere? We have a déjà-vu…
“New offices will be meeting places, not work spaces…” Early 2017 our own Ester de Graaf was interviewed for Dutch IT Channel. Looking back on that article, she had some rather accurate
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17 July 2020 • Marketing
How do events fit in your content...
It is only one generation ago that companies could reach future clients with advertising campaigns. In 2020 our media environment is fragmented. Target groups are scattered all over the internet,
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11 June 2020 • DDG, Customer Journey, Marketing
Online Events
Taking events online: our first lessons learned As soon as health authorities world-wide began to rule out events, we asked our project managers at DDG Europe to transform to online video shows, as
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