Author: Ester de Graaf

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  How do you keep a Buchmesse alive?

  7 September 2020 | Marketing | Ester de Graaf | Comments Off on How do you keep a Buchmesse alive?

  Tradeshows may not be such prominent events as festivals and large stageshows, but their economical impact is huge. Exhibitions are the place where suppliers renew contacts with

• Why online events are a good match with inbound marketing

  3 September 2020 | Marketing | Ester de Graaf | Comments Off on Why online events are a good match with inbound marketing

  Events and inbound marketing were always a somewhat odd couple. The general rule for inbound marketing is that customers are the guiding factor. As a supplier or service provider

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  Buy or build? How to get thought leaders in your stage-show

  22 July 2020 | Marketing | Ester de Graaf | Comments Off on Buy or build? How to get thought leaders in your stage-show

  Real visionaries are a rare breed. We use labels like ‘heroes’ and ‘thought leaders’ somewhat easily, but are the people we put on a pedestal really worth these

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  Work anywhere? We have a déjà-vu…

  20 July 2020 | Marketing | Ester de Graaf | Comments Off on Work anywhere? We have a déjà-vu…

  “New offices will be meeting places, not work spaces…” Early 2017 our own Ester de Graaf was interviewed for Dutch IT Channel. Looking back on that article, she had some

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  How do events fit in your content carousel?

  17 July 2020 | Marketing | Ester de Graaf | Comments Off on How do events fit in your content carousel?

  It is only one generation ago that companies could reach future clients with advertising campaigns. In 2020 our media environment is fragmented. Target groups are scattered all

• Online Events

  11 June 2020 | Customer Journey, Marketing, DDG | Ester de Graaf | Comments Off on Online Events

  Taking events online: our first lessons learned As soon as health authorities world-wide began to rule out events, we asked our project managers at DDG Europe to transform to

• Virtual Events

  5 March 2020 | DDG, Marketing, Health | Ester de Graaf | Comments Off on Virtual Events

  Virtual Events: remedy to reduce corona risks? As European and North American health authorities are trying to contain isolated outbreaks of the corona virus, event organizers

• Corona Worries affect Event Industry

  28 February 2020 | Economy, Health | Ester de Graaf | Comments Off on Corona Worries affect Event Industry

  Coronavirus and the Event Industry The coronavirus that started its outbreak in the Chinese province of Hubei could not be contained to that region. Within a few weeks after the

• Who is steering your campaigns?

  21 December 2018 | Marketing, Project management | Ester de Graaf | Comments Off on Who is steering your campaigns?

  Who is steering your marketing campaigns in the right direction? Frequent travellers in Europe may have noticed that some airlines are experiencing labour disputes with their

• Event case: High-level reception

  21 December 2018 | Design, DDG | Ester de Graaf | Comments Off on Event case: High-level reception

  In November, we hosted a high-level reception for government and affairs delegates in the heart of Europe, Brussels, welcoming more than 150 participants. Our guests had the